Beverage Mogul Lance Collins Launches ZenWTR, a Plastic-Negative Alkaline Water Brand
Beverly Hills, Calif. – September 18, 2026 -- Beverage entrepreneur Lance Collins has launched ZenWTR, a vapor-distilled alkaline water brand with a pH of 9.5, now sold at Whole Foods Market, Walmart, Amazon, QuikTrip, Kwik Trip, Bristol Farms and Erewhon, with H-E-B locations adding it starting October 5.
Collins, who previously founded FUZE, NOS, BODYARMOR and CORE Hydration, built ZenWTR through vapor distillation followed by ionization via electrolysis to hit the 9.5 pH mark. A proprietary blend of calcium, potassium and magnesium is added afterward for taste.
The flagship bottle is made entirely from recycled ocean-bound plastic
ZenWTR's signature 20-ounce bottle uses 100% recycled, certified ocean-bound plastic collected from coastal areas with limited recycling infrastructure. The company says this approach creates income opportunities for local collectors while diverting material from the ocean.