Sanrio

Los Angeles – – October 15, 2026 -- Fans heading to the F1 ACADEMY grand finale in Las Vegas can spend the weekend of Nov. 19 to Nov. 21 in a Hello Kitty-themed Fan Zone, with games, limited-edition merchandise and photo opportunities. Sanrio is bringing Hello Kitty and Friends back to the event, where 18 of the world's best female drivers will compete.

Jill Koch, Chief Brand Officer at Sanrio, Inc., said the partnership is about celebrating individuality, friendship and the confidence to pursue your dreams.

The Sanrio Fan Zone sits inside the F1 ACADEMY Paddock

The Hello Kitty Cafe Pit Stop serves cookies, other sweet baked goods and creamy hot chocolate to ticketed visitors.

At the Creative Garage, fans can design their own crown inspired by the world of Hello Kitty, add temporary tattoos and make friendship bracelets.

San Diego – September 10, 2026 -- Sony Electronics has unveiled a limited-edition collaboration with Sanrio's Hello Kitty, pairing select wireless headphones with exclusive carrying cases and tote bags available only through the Sony Store. Pre-orders open later this holiday season, though quantities are limited and availability varies by country and region.

Three headphone models get the Hello Kitty treatment

The collaboration covers the WH-1000XM6 Wireless Noise Canceling Headphones, the WH-CH730N Wireless Noise Canceling Headphones, and the WH-CH530 Wireless Headphones. The bundles are offered in pink/sand pink and black colorways of each model.