share and RTL Team Up on Snack Bar to Fund Kids' Breakfast Program
Cologne – September 09, 2026 -- Social-impact brand share and RTL Deutschland have launched a joint campaign to support equal opportunities for children, centered on a new share x RTL snack bar sold at six major German retailers.
Every bar purchased triggers a donation from the "Stiftung RTL - Wir helfen Kindern e.V." to breakfast4Kids e.V., a nonprofit that provides a healthy breakfast to roughly 1,400 children daily across 35 schools and daycare centers in the Aachen and Cologne region.
TV presenters Frauke Ludowig and Jan Köppen front new campaign spots
Two TV ads airing across RTL Deutschland channels feature Ludowig and Köppen being approached by children who highlight unequal opportunities faced by many kids in Germany. The ads frame each bar purchase as a direct contribution toward better chances for those children.