Snuggle Bear Meets Linus: Brand Pairs With Peanuts for Pop-Up Blanket Event
Stamford, Conn. – October 01, 2026 -- Snuggle fabric softener is teaming up with Peanuts for a campaign celebrating two beloved blue blankets: the one carried by Linus and the one clutched by the Snuggle Bear mascot.
A pop-up in New York lets visitors cuddle their own blue blanket
On October 17 and 18, Snuggle will open an immersive pop-up experience in New York City. Guests can step into a space inspired by the Peanuts world and hold a signature blue blanket freshly washed in Snuggle Blue Sparkle scent. The brand says visitors may also receive a special Snuggle-branded keepsake to take home.