Josh Duhamel Backs STOKE Shoes to Fix Wide-Feet Footwear Gap
Georges Mills, N.H. – September 29, 2026 -- Actor Josh Duhamel has joined footwear brand STOKE Shoes as a partner, aiming to spotlight wide-fit sneakers for the estimated 97 million American men with wide feet.
Duhamel says he was already wearing the shoes before signing on
Duhamel, who wears a wide width himself, began wearing STOKE Shoes on and off set before formalizing the partnership. "I got tired of paying over 200 bucks for sneakers that made my feet hurt. I'm on my feet all day and STOKE Shoes is the only shoe I wear," he said.
STOKE designs shoes around wide feet instead of scaling up standard models
The brand offers footwear from E/2E through 3E/4E widths, built using proprietary technologies it calls Big Ball Girth, Mansplay Midsole and PowerStack cushioning. According to STOKE, roughly 75% of men have wide feet, a group the athletic footwear industry has largely treated as an afterthought.