Subway

Subway Overhauls Restaurants Across Europe, Launches Late-Night Menu

Amsterdam – October 08, 2026 -- Subway is rolling out a redesigned restaurant concept called Blueprint to every new location and remodel across Europe, the Middle East and Africa starting January 1, 2027.

The first Blueprint restaurants already opened this summer in the Netherlands and the UK, giving an early look at what guests across the region can expect over the coming years.

Restaurants get digital ordering options and a redesigned layout

Blueprint locations feature warmer, more modern interiors with salad ingredients, sauces and freshly baked bread displayed at the center of the store. Guests can order at the counter with a Sandwich Artist, use self-order kiosks, or order ahead through the Subway app or delivery. An order-ready screen and a marked collection point are meant to speed up pickup.

Subway Builds World's Largest Inflatable Potato in Cologne

Cologne – September 12, 2026 -- Subway has secured a Guinness World Record for the "Largest Inflatable Sculpture of a Potato," unveiling a 9.5-meter-long, 6.6-meter-wide and 4.9-meter-tall potato installation in Cologne's MediaPark. Guinness World Records adjudicator Lena Kuhlmann measured and certified the structure, confirming no larger potato sculpture has ever been built.

The oversized spud, lit from the outside and decorated in Subway's signature branding, is walk-through and open to the public. It marks the launch of the chain's new Baked Potato, now added to the Subway menu in Germany for the first time.

A food truck hands out free Baked Potatoes next to the giant spud

Visitors to the MediaPark can pick up a free, freshly prepared Baked Potato from a food truck parked beside the record-breaking sculpture. A sauce and topping station lets guests customize their potato to taste.