Jim Beam Turns NFL Field Goal Misses Into Prize Giveaways This Season
Clermont, KY – September 15, 2026 -- Jim Beam is rewarding fans every time an NFL kicker clangs a field goal off the goalpost, launching a season-long sweepstakes tied to the sound known as the "doink."
The "Hit the Beam" campaign debuts today ahead of the NFL season kickoff game, with a spot featuring comedian Ben Marshall coaching former NFL kicker Kai Forbath on how to intentionally miss and hit the upright instead of clearing it.
Every missed kick becomes a chance to win an 85-inch TV
Throughout the regular season, each time a kick strikes the goalpost, fans get an entry into a weekly drawing for an 85-inch television, with up to five TVs given away per week. Winners are chosen at random based on how many doinks occur that week; if no kicks hit the post, entries roll over to the following week.