SVEDKA Launches Clear Gameday Merch Collection for Football Season
Louisville, Ky. – October 05, 2026 -- SVEDKA Vodka Water is extending its transparent-can branding into a line of see-through tailgate gear, with the Clearest Gameday Collection going on sale October 9th at prices ranging from $4 to $90.
The collection turns stadium clear-bag rules into a fashion statement
Inspired by the brand's transparent vodka water can, the limited-edition lineup includes clear fashion and lifestyle items designed for tailgates, watch parties, and stadium seating. Each piece draws on one of SVEDKA Vodka Water's four flavors -- Strawberry, Peach, Lime, and Pineapple -- adding a splash of color to the otherwise clear products.
David Binder, Senior Brand Director at SVEDKA, said the collection takes the transparency that defines SVEDKA Vodka Water and makes it "playful, fashionably functional and football ready."