TEKA

Berlin – September 09, 2026 -- Midea used IFA 2026 to unveil a wave of AI-driven home appliances and confirm a five-year partnership with FC Barcelona, part of what the company calls its "Simply Ideal" vision.

Midea's new AI ecosystem controls appliances through natural interaction

The SMART MASTER lineup introduces an AI Agent designed for more intuitive control of household tasks, while Midea Robot extends AI into physical chores like cooking, cleaning and laundry. AI ECOMASTER manages energy use across connected appliances by learning household routines and adapting to changing needs.

SPACE MASTER refrigerators add storage without changing exterior size

Midea says the SPACE MASTER line increases usable capacity within the same external dimensions, demonstrated through expanded refrigerator storage space. The BUILT-IN series also debuts Ispira, a Milan-inspired collection combining design with integrated cooking functionality.