Treasure Cave Cheese Becomes Official Cheese of the Buffalo Bills
Milwaukee – September 11, 2026 -- Treasure Cave cheese has been named the Official Cheese of the Buffalo Bills, bringing blue cheese samples, photo activations and stadium food to select home games at Highmark Stadium this season.
The brand kicks off with the Sept. 17 home opener against the Detroit Lions
Fans can visit the Treasure Cave activation in the Pregame Plaza, located within the secure perimeter between Gates C and D. There, Bills Mafia can sample the brand's blue cheese dip and spread, pose inside the oversized "Don't Fumble the Crumble" tub filled with foam blue cheese crumbles, and compete in a tailgate-style game called "Flip the Tub."