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Las Vegas – October 07, 2026 -- Lucky Energy debuted a complete brand overhaul at the NACS Show, swapping its old can design for a stark black-and-white look that will hit shelves at select retailers, Amazon, and luckyenergy.co starting in the fourth quarter of 2026.

The redesign, developed with creative agency Dayjob, keeps the brand's signature tape graphic but strips away color except for flavor-specific accents. The company says the minimalist approach makes the simple, zero-sugar, zero-calorie formula easier to understand at a glance.

The company adopts a new mission statement built around gratitude

Lucky's updated tagline, "Every day is a miracle," reframes luck as something consumers create rather than wait for. Founder Richard Laver said the new identity is "cleaner, sharper, and more grown-up" while keeping the brand's original emotional core intact.

San Leandro – October 07, 2026 -- Ghirardelli Chocolate Company is entering the packaged cookie aisle for the first time with the launch of Ghirardelli Crispy Cookies, now available online at Ghirardelli.com.

The lineup debuts with two varieties: Classic Chocolate Chip Crispy Cookies and Double Chocolate Crispy Cookies, each sold in 10-cookie, 6.3 oz. (180g) packages.

The Classic Chocolate Chip cookie uses Ghirardelli chocolate chips as its top ingredient.

The recipe blends buttery cookie notes with vanilla and brown sugar sweetness. The Double Chocolate version adds Ghirardelli dark chocolate chips along with cocoa powder and chocolate worked into the dough itself.

Bobby Oliver, the company's VP and Head of Marketing, says cookies offered a natural next step for the brand.

He described cookies as a familiar, everyday treat and said Ghirardelli wanted to bring its chocolate quality into that category.