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Gucci Heir Opens Second AGCF Boutique at St. Regis Longboat Key

Longboat Key, Fla. – October 01, 2026 -- AGCF, the luxury accessories house founded by Alexandra Gucci Zarini, has opened its second boutique inside the lobby of The St. Regis Longboat Key Resort on Florida's Gulf Coast. The opening marks the brand's first East Coast location, following its flagship at 479 N. Rodeo Drive in Beverly Hills.

A family legacy returns to St. Regis after 65 years

In 1960, Aldo Gucci opened a store for the family business at The St. Regis New York, with a boutique on the hotel's 55th Street side next to the family's Fifth Avenue location. His granddaughter, Alexandra Gucci Zarini, now brings AGCF back under the St. Regis name, this time on Florida's Gulf Coast.