Museum of Illusions Opens in San Francisco on Nov. 13
SAN FRANCISCO – November 10, 2026 -- Museum of Illusions opens at 735 Market Street on Friday, November 13, with more than 70 interactive exhibits, and visitors who pre-book before opening day can get 50% off with code OPEN50.
Presale discount ends the day before opening
Tickets are on sale now. The OPEN50 offer is available through Thursday, November 12, and regular pricing starts on opening day. General admission is $32 for adults, $28 for children ages 5-12 and $30 for seniors.
The museum sits steps from Yerba Buena Gardens
The 7,000-square-foot space is close to Yerba Buena Gardens, Moscone Center and Union Square. It will be the 73rd Museum of Illusions worldwide and the brand's fourth California location. San Diego and Santa Monica opened in 2025, and Sacramento opened on November 6. Together, San Francisco and Sacramento mark the brand's arrival in Northern California.