Consumer Goods & Shopping

TUSTIN, Calif. – October 29, 2026 -- Levoit's new Eleva air purifier series starts at $129.99 for the bedroom-sized Eleva 300X, with the large-room Eleva 500X priced at $259.99. Both are sold on Levoit.com and Amazon.

Every Eleva unit is a fully sealed system built with MaxSeal Technology. All intake air is routed through the HEPA filter, so pollen, dust, pet dander and smoke particles can't slip through internal gaps and return to the room. The 99.97% HEPA rating at 0.3 microns (IEST-RP-CC001.7 Type A) therefore reflects the air actually delivered back into the room.

The Eleva 500X detects gases as well as particles

The 500X carries AHAM Verifide Clean Air Delivery Rates of 301 CFM for smoke, 298 for dust, 299 for PM2.5 and 319 for pollen. It cleans a 467-square-foot room in 12.5 minutes at 4.8 air changes per hour and runs between 22 and 52 dB across four fan speeds plus Sleep Mode.

SAN DIEGO – October 29, 2026 -- Curology and Dove Cameron are launching a four-piece, non-prescription skin and lip routine called Ethereal Glow, available today exclusively at curology.com for a $50 introductory price.

Four products target hydration and a healthy-looking glow

The collection is the first of three Curology x Dove Cameron lines due over the next year. Curology's dermatological and scientific experts developed the formulas, while Cameron shaped the visual identity, the product names, and how each formula feels and layers into a daily routine. Her own priority was lasting moisture and luminosity without a heavy feel on the skin.

New York – October 28, 2026 -- Dog owners can now pick up PetLabCo.'s probiotic chews, dental powder and joint supplement in person at all 1,500+ PetSmart stores across the U.S.

Four products now sit on PetSmart shelves

The retail rollout covers the Tailored Probiotic Chews, ProBright dental powder, Joint Care Chew Advanced and Tailored Allergy & Immune Probiotic Chews. Each is vet-reviewed and aimed at one of four areas: gut health, dental hygiene including bad breath, mobility, and seasonal allergies.

LOS ANGELES – October 28, 2026 -- AutoFull's new C3 Pro Series gaming chairs are on sale in the United States now through the brand's website and Amazon, and the top model adds a ventilated, heated seat for long sessions at the desk.

Two models split essentials from extras

The series has two versions. The C3 Pro Standard covers the basics: adjustable lumbar support, lightning-inspired styling and everyday comfort. AutoFull aims it at first-time gaming chair buyers and people upgrading from a basic chair.

The C3 Pro Advanced adds active seat ventilation and heating, a larger upgraded seat and a retractable footrest.

Dual fans and graphene pads handle the temperature

Two fans in the Advanced seat circulate air to reduce heat buildup during extended play. Two graphene heating pads provide warmth when the room is cold. Users can pick from three ventilation levels and three heating levels.

FORT WORTH, Texas – October 28, 2026 -- Justin Boots has released five new colorways of its Ada boot, giving shoppers more ways to wear a silhouette from the Justin Vintage collection. The shape stays the same, and only the color options are new.

The Ada keeps its classic shape in five new colors

The new colorways expand the Justin Vintage collection. Justin Boots says it kept the distinctive shape and vintage-inspired look of the original design.

The brand pitches the boot as flexible enough for everyday denim or a dressed-up Western outfit.

A designer from the original run led the update

Shelbi Tidwell, director of product development for Justin Brands, worked on the original Ada colorways. She said the goal was to introduce "fresh, vibrant colors" that give the boot a new feel while keeping the look that made it a favorite.

Portland, Ore. – October 28, 2026 -- Outdoor brand Rumpl and beverage brand Liquid Death are releasing a limited-edition Body Bag Sleeping Bag and Dirt Nap Blanket on October 29, 2026, with prices from $130 to $250.

The Body Bag sleeping bag adds blanket-style freedom to a 20°F bag

The Body Bag is built on Rumpl's Wrap Sack 20° sleeping bag. It pairs the warmth of a traditional sleeping bag with the feel of sleeping under a blanket.

Its WrapAdapt layering system lets sleepers adjust their coverage during the night. NanoLoft insulation carries a 30°F comfort rating and a 20°F limit rating. The bag also has a roomy design, a built-in pillow pocket and a two-way zipper for comfort and ventilation. It is made with recycled materials and packs into an included stuff sack.

CHICAGO – October 28, 2026 -- A registered dental hygienist with more than one million followers has named her picks for the best electric toothbrush, water flosser, floss picks, interdental brush and sensitive toothpaste. Whitney DiFoggio, known online as Teeth Talk Girl, announced the winners of the inaugural Smile Brighter Awards.

Winners were revealed at a virtual Dental Hygiene Month event

DiFoggio unveiled the winners during the annual Dental Hygiene Month Party, a nationwide virtual event she hosts. Thousands of dental hygienists, dental assistants and other dental professionals attended.

She created the awards to help shoppers sort through a crowded oral care aisle. In her words: "Dentistry is never one-size-fits-all, and neither is the oral care aisle." Categories include electric toothbrushes, water flossers, traditional floss, interdental cleaners and toothpastes.

Ontario, California – October 28, 2026 -- More than 4 million tubes of toothpaste sold nationwide have been recalled, including several Brush Buddies children's varieties, according to the Food and Drug Administration.

Barbie, Hot Wheels and Crayola flavors are affected

The recalled Brush Buddies toothpastes carry Barbie, Hot Wheels, My Little Pony and Crayola branding. Certain lots of Evo advanced whitening and sensitive toothpaste are also included, as are lots of ARU gum health and cavity protection toothpaste.

All of the products were distributed by Ashtel Studios Inc. of Ontario, California. A full list of affected toothpastes and their lot numbers is in the recall's enforcement report.

The recall began Sept. 10 and became Class II on Oct. 22

The recall was first initiated on Sept. 10, 2026. Its certification was updated to a Class II recall on Oct. 22.

SEOUL – October 28, 2026 -- Korean vegan skincare brand FULLY is now sold at more than 580 Sephora stores across the U.S. and online, with six products available since August 20, 2026.

The rollout is part of the OLIVE YOUNG K-Beauty Edit at Sephora. OLIVE YOUNG, which the source describes as Korea's leading beauty and lifestyle retailer, curated the assortment to introduce Korean beauty brands to North American shoppers. For FULLY, it is the largest brick-and-mortar expansion in the U.S. so far.

A 3.5-million-unit clay cleanser leads the lineup

The headliner is the Green Tomato Clay Mask Cleanser, a 2-in-1 product that has sold more than 3.5 million units worldwide. The creamy clay is applied as a mask, then turns into a rich foam with water to remove excess sebum and pore buildup.

Cardi B featured the product on TikTok in 2025. That same year, Women's Health named it Best Clay Mask in its 2025 Skincare Awards.

Reno – October 28, 2026 -- ZLINE Kitchen and Bath's 36-inch Paramount Induction Range (model SINR36) has been named a winner in Good Housekeeping's 2027 Kitchen Awards. The freestanding stainless steel range combines a five-element induction cooktop with a 5.2 cu. ft. electric convection oven.

The glass cooktop is rated 7.5 on the Mohs scale

The range's defining feature is a nanotechnology-reinforced, anti-scratch glass surface. ZLINE says the glass is harder than quartz and comparable to high-carbon steel, so it stands up to heavy cookware. An anti-glare matte coating cuts reflections from overhead lighting and resists fingerprints and oil buildup, which makes cleanup easier.

Five induction elements heat cookware directly

Unlike traditional gas or electric cooktops, induction heats the pan itself. ZLINE says this gives instant response, rapid boiling and searing, and better safety and energy efficiency.