Consumer Goods & Shopping

Danbury – September 21, 2026 -- Eschenbach Optik of America has launched ocularX, a new line of compact, budget-friendly handheld magnifiers aimed at both consumers and vision-care professionals. The magnifiers are manufactured in Germany and sold in illuminated and non-illuminated versions.

LED models target reading in dim light

The ocularX M1 series uses LED illumination, making it suited for reading menus, books and labels in low-light settings. Each unit runs on a single AA battery and turns on with a clickable button. Lenses come in round or rectangular shapes with magnification levels of 2x, 2.2x, 2.5x, 3.5x or 4.5x. The 2x rectangular version adds a 4x bifocal lens in the bottom left corner, useful for reading clothing tags or doing detailed craft work.

Boston – September 21, 2026 -- Wayfair Inc. launched a new brand platform called "Wayfair Delivers," fronted by championship-winning quarterback Matthew Stafford, his wife Kelly, and their four daughters.

The campaign's debut ad aired during Monday Night Football on ESPN and ABC, showing the Stafford family navigating everyday home life with Wayfair's help. The spot will also roll out across CBS and NBC.

Wayfair boosts its football advertising spend fivefold

Wayfair is increasing its ad investment across networks airing football games to five times its previous spend. The company is sponsoring and outfitting the set for CBS Sports' Sunday morning football pregame show, which streams on Paramount+, CBS Sports HQ and YouTube.

Through a partnership with Bleacher Report, Wayfair will also sponsor B/R NFL Draft Live, scheduled to air in April 2027.

New York – September 21, 2026 -- Expert Consumers has named Quay a top pick for UV protection sunglasses in 2026, citing the brand's combination of 100% UVA and UVB protection with fashion-forward frame designs across multiple price points.

All Quay lenses claim 100% UVA/UVB protection regardless of tint

Quay states that its full eyewear lineup, including optical and blue-light frames, carries 100% UV protection. The brand's styles span aviators, cat-eye frames, square, round, oversized, and shield silhouettes. Darker lenses do not automatically mean stronger UV protection, since lens color affects visible light while UV blocking depends on the lens material or coating.

Shenzhen, China – September 20, 2026 -- 1MORE has launched its S20 Ultra Clip-On earbuds globally, priced at $79.99 with a 20% introductory discount available during the first 30 days on sale.

The earbuds pack nine technologies into an open-ear design

1MORE built the S20 Ultra around a three-magnet speaker architecture aimed at improving low, mid, and high frequency reproduction. The buds carry Hi-Res Wireless certification and support LDAC lossless audio decoding, which the company says delivers three times the decoding efficiency of standard transmission. A 360° panoramic surround sound feature and SDT Sound Focusing 2.0 technology work to direct audio toward the ear, reducing the sound leakage and privacy issues common to open-ear headphones.

New York – September 20, 2026 -- Consumer365 has named Quay a standout in its 2026 roundup of durable sunglasses, spotlighting three styles priced between $80 and $115 for everyday wear.

Three styles anchor the review

The feature examines Anyways ($95), Bad Habit ($80), and Backstage Pass ($95 for standard lenses, $115 for polarized). Anyways uses sturdy metal construction with adjustable nose pads. Bad Habit is a lightweight cat-eye design with a flush lens and built-in universal nose pads. Backstage Pass is a square aviator frame made entirely from sheet metal, paired with adjustable silicone nose pads.

New York – September 20, 2026 -- YSL Beauty transformed La Esquina, the SoHo taqueria at the corner of Kenmare and Lafayette, into a one-night takeover for the New York edition of its global Block Party series, drawing Teyana Taylor, Lauryn Hill, Emmy Rossum, Karl Anthony Towns and wife Jordyn Woods, alongside YSL Beauty U.S. Makeup Ambassadors Amelia Gray and Laura Harrier.

Mark Ronson provided the night's soundtrack

Houston – September 20, 2026 -- Olight has launched the ArkTac Series, its first tactical flashlight line built on the flat-body, multi-source design first introduced with the ArkPro, alongside a new Amber Orange colorway for the ArkPro Ultra. The announcements came at O-Fan Day 2026, timed to National Preparedness Month.

The ArkTac Series adds tactical controls to a flat, pocketable body

The lineup includes two models, ArkTac and ArkTac Ultra, both featuring a two-stage tail switch that jumps straight to Turbo Spotlight or Pure Flood without cycling through modes. A new CommandPoint shortcut activates Strobe with one touch and can be reprogrammed for other functions. Both models include UV and Red Light, while the Ultra version adds a Green Laser. Output reaches up to 1,800 lumens with a beam distance of up to 215 meters.

New York – September 20, 2026 -- Expert Consumers has named Quay the top pick for wide faces, low nose bridges, and larger heads in a new 2026 guide to sunglasses fit by face shape. The review highlights three Quay styles -- Nightfall Extra Large, Say Less, and Good Time -- as examples of how frame width, bridge construction, and silhouette address different fit concerns.

Fit and face shape require separate checks, the guide says

Expert Consumers recommends starting with face shape to narrow silhouette options, then checking frame width, bridge design, arm length, and lens coverage. Round faces often suit square, rectangular, or cat-eye frames; square faces can benefit from rounded lenses; oval faces accommodate most silhouettes including aviators; heart-shaped faces often pair well with cat-eye styles. A properly fitted frame should sit level across the brow, meet the temples comfortably, and avoid sliding down the nose.

Los Angeles – September 20, 2026 -- iScreen has released a new set of customization features built around iOS 27, adding extra-large widget formats, theme layouts tailored to iPhone Duo's screen, and an AI tool that generates coordinated Home Screen designs.

Extra-large widgets go beyond simple scaling

The update introduces a collection of widgets sized for iOS 27's expanded widget dimensions, including Photo, Album, Music, Calendar, Interactive Refrigerator and Quick Launch widgets. Users can customize the content, layout and visual style of these extra-large widgets rather than relying on scaled-up versions of existing formats.

St. Louis – September 20, 2026 -- Beggin' is adding three limited-edition, bacon-flavored Halloween dog treats to store shelves: Ghoulish Ghosts, Pupkin Bites with Bacon and Pumpkin, and Bat Bites. All three are available now while supplies last.

Each treat carries a seasonal shape and a bacon-forward recipe

Ghoulish Ghosts are soft, chewy, ghost-shaped treats made with real bacon. Pupkin Bites are pumpkin-shaped and combine real bacon with real pumpkin. Bat Bites are bite-sized and bat-shaped, also made with real bacon.

All three treats list real meat as the first ingredient and contain no artificial flavors or FD&C colors, according to Beggin'.

Bat Bites are locked to a single retailer

Beggin' Bat Bites are sold exclusively at Target and on target.com, while the other two treats are more widely available. All three products are produced in Purina-owned facilities in the USA.