Mount Horeb – October 14, 2026 -- Duluth Trading Co. has released a 10-piece limited-edition apparel and gear collection with WD-40 Brand, with prices from $5.95 to $94.95. It is available now at duluthtrading.com and in Duluth's 60+ U.S. retail stores while supplies last.
The collection borrows the blue-and-yellow look of the can that has been a toolbox staple since 1953. It applies WD-40 Brand's colors and graphics to Duluth favorites, including Heritage hoodies, Fire Hose® gear and Buck Naked® underwear.
Apparel runs from a $19.95 beanie to a $94.95 robe
The Men's Buck Naked Boxer Briefs ($24.95) carry an allover print of cans, tools and different uses for the WD-40 Multi-Use Product. The Men's Graphic Standard Fit T-Shirt ($29.95) comes in two styles: a co-branded blue-and-yellow logo design and an "Elbow Grease Only Gets You So Far" graphic.
The Men's Duluth Heritage Relaxed Fit Beer Pocket Hoodie ($59.95) has an oversized WD-40 Brand logo and a contrast red hood lining. Its Beer Pocket can hold a can of your favorite WD-40 Brand solution. The Men's Souped-Up® Fleece Robe ($94.95) is a hooded design with red and yellow details, utility-inspired pockets and WD-40 Brand colors front and back.
The Holiday Pom Beanie ($19.95) is a blue-and-yellow knit with a logo cuff and a red-and-yellow pom.
Gear and accessories double as WD-40 carriers
The Can Commander ($14.95) is Duluth's insulated can carrier. It holds a beverage or a WD-40 Brand product, and it adds co-branded graphics and an adjustable red shoulder strap. The Fire Hose Tool Line Riggers Bag ($59.95) has multiple exterior pockets and sturdy rope handles.
The Fan Gear Fire Hose Classic Ball Cap ($29.95) has an embroidered logo patch and a pocket for a carpenter pencil or the WD-40® Precision Pen. The pen ($5.95) is engineered to deliver the WD-40 Multi-Use Product with pinpoint precision and is sold at Duluth Trading retail stores.
Both brands frame the line around problem-solving
Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading, said both brands believe in solving problems and not cutting corners. Dusan Racic, Director of Global Innovation at WD-40 Company, said the collaboration gives fans a way to bring WD-40 Brand personality beyond the garage and workshop.
The source notes that it took 40 tries to land on the WD-40® Multi-Use Product, while this collaboration took just one.