Los Angeles – October 16, 2026 -- Two families shopping for baby supplies at Target have received a year's supply of wipes from Millie Moon, the luxury baby care brand, in a surprise delivered by dad and creator JC Caylen.
A Target baby aisle becomes the surprise location
JC walks into the baby aisle at Target and meets parents during their regular shopping trips. The first recipient is Adriana, who is shopping with her young daughter, Victoria. JC shares the surprise on behalf of Millie Moon.
The brand says the gift is meant to take one everyday essential off parents' worry list. Victoria received the gift emotionally and described how hard the past year of health challenges has been for her family.
Millie Moon says small gestures matter in parenting
Hannah Taniwha, Global Marketing Executive at Millie Moon, said the partnership with JC offers a fun and meaningful way to connect with parents. She added that the brand sees softness as being about how it shows up for families, not only what touches a baby's skin.
JC has shared Millie Moon surprises with his audience before. The brand says this is only the start and it plans to keep giving back to parents.
Two wipe ranges are dermatologist-tested and fragrance-free
Millie Moon sells Luxury Diapers, Sensitive Wipes and 99% Water Baby Wipes at Target. Both wipe ranges are dermatologist-tested and fragrance-free.
The video of JC surprising families is available on Instagram and TikTok.