Target

Orem, Utah – October 19, 2026 -- Bucked Up, which the company calls the #1 pre-workout in the U.S., is now sold at Target for the first time, with 15 products in about 1,848 stores nationwide and on Target.com. Shoppers will find it in the sporting goods section, next to the gear.

A 2016 startup is now a $450 million brand

Bucked Up launched in 2016 with labels that disclose every ingredient and every dose. According to the company, it is now a $450 million brand with more than 100,000 retail locations. The formulas and labels are the same ones sold elsewhere. Assortment varies by store.

Erin Bettner, the brand's Chief Marketing Officer, said Target lets Bucked Up bring its no-shortcuts standard to millions of shoppers where they already buy fitness gear.

The lineup covers pre-workout, creatine and protein

Three pre-workouts anchor the range:

Los Angeles – October 16, 2026 -- Two families shopping for baby supplies at Target have received a year's supply of wipes from Millie Moon, the luxury baby care brand, in a surprise delivered by dad and creator JC Caylen.

A Target baby aisle becomes the surprise location

JC walks into the baby aisle at Target and meets parents during their regular shopping trips. The first recipient is Adriana, who is shopping with her young daughter, Victoria. JC shares the surprise on behalf of Millie Moon.

The brand says the gift is meant to take one everyday essential off parents' worry list. Victoria received the gift emotionally and described how hard the past year of health challenges has been for her family.

Seal Beach, Calif. – October 16, 2026 -- Bala Enzyme Hydration + Recovery Turmeric Drink Mix is now on sale at Target.com, offering a zero-sugar hydration powder built around turmeric and plant-based enzymes. The stick packs come in Pineapple, Lime and Berry flavors.

The launch is a step in the brand's national retail expansion and follows its growing Amazon business.

Turmeric and enzymes replace the usual electrolyte-only formula

Bala Enzyme's patent-pending ENZYMX RECOVERY ACCELERATORTM puts turmeric and the plant-based enzymes bromelain and papain at the center of the formula. The company says the blend is meant to help support a healthy inflammatory response. Amino acids and the electrolytes sodium, potassium and magnesium are included to support hydration.

Each serving has zero sugar, 15 calories when mixed with water and no artificial coloring.

Sacramento – October 06, 2026 -- Marianne's Regenerative Organic Certified® (ROC®) Avocado Oil and Organic Avocado Oil are rolling into more than 800 Target stores nationwide this fall, giving shoppers access to what the brand says is the only Seed Oil Free Certified® avocado oil currently on shelves.

The launch comes less than a year after Marianne's entered broader retail and follows a 2026 UC Davis research study that found the majority of products labeled "made with 100% pure avocado oil" were actually adulterated with cheaper oils. Marianne's was named the benchmark for purity in that study, the standard every other brand was measured against.

Mill Valley, Calif. – September 13, 2026 -- Every Man Jack has launched a limited-edition Body Wash and Antiperspirant Deodorant collection co-created with NFL quarterback Baker Mayfield, available now exclusively at Target stores and Target.com.

Three scents were personally selected by Baker Mayfield

The collection includes Hydrating Body Wash and 48-Hour Sweat Control Antiperspirant, each priced at $8.49, in three signature scents: Tampa Two Coconut, Deep Shot Cedar and First Down Fresh. Mayfield was directly involved in choosing the scents and shaping the products' backstory.

Grand Rapids – September 13, 2026 -- Protein Pints is expanding its Protein Pops ice cream bars into Target this week and into all of Kroger's Family of Stores starting September 13, following a summer debut that sold through its initial online inventory in under eight hours.

The bars sold more than 10 times over online projections at launch

Protein Pops launched in June as the brand's first major product beyond its original pints, offering 10 grams of protein per bar in an individually portioned format. Demand exceeded online sales projections by more than 10X within hours of release, and the bars have continued building momentum at Sprouts Farmers Market throughout the summer.

Los Angeles – September 13, 2026 -- Hair Syrup, the British haircare brand known for its viral pre-wash oil treatments, launches in more than 600 Target stores across the U.S. and on Target.com starting September 10.

A university project becomes a multimillion-dollar brand without outside investors

Hair Syrup was founded in 2020 by Lucie Macleod while she was a university student mixing natural oils to repair her own bleach-damaged hair. The brand grew primarily through social media, community engagement and word of mouth, without taking on outside investment.

Los Angeles – September 13, 2026 -- South Korean beauty brand VT Cosmetics is launching its Reedle scalp care collection inside Target Beauty Studio, the retailer's new prestige beauty section opening September 10 across more than 600 stores and on Target.com.

Four scalp products target hair loss with needle-free technology

The lineup includes the PDRN Reedle Shot Hair Ampoule in 100, 300 and 700 formulations, plus a PDRN Reedle Shot Scalp Shampoo. All four rely on VT's patented Reedle Shot method, which uses hydrolyzed marine-sponge spicules to create micro-channels that boost ingredient absorption without needles or downtime.