Target

Baker Mayfield Co-Creates Grooming Line Exclusively at Target

Mill Valley, Calif. – September 13, 2026 -- Every Man Jack has launched a limited-edition Body Wash and Antiperspirant Deodorant collection co-created with NFL quarterback Baker Mayfield, available now exclusively at Target stores and Target.com.

Three scents were personally selected by Baker Mayfield

The collection includes Hydrating Body Wash and 48-Hour Sweat Control Antiperspirant, each priced at $8.49, in three signature scents: Tampa Two Coconut, Deep Shot Cedar and First Down Fresh. Mayfield was directly involved in choosing the scents and shaping the products' backstory.

Protein Pints' Sold-Out Ice Cream Bars Head to Target, Kroger

Grand Rapids – September 13, 2026 -- Protein Pints is expanding its Protein Pops ice cream bars into Target this week and into all of Kroger's Family of Stores starting September 13, following a summer debut that sold through its initial online inventory in under eight hours.

The bars sold more than 10 times over online projections at launch

Protein Pops launched in June as the brand's first major product beyond its original pints, offering 10 grams of protein per bar in an individually portioned format. Demand exceeded online sales projections by more than 10X within hours of release, and the bars have continued building momentum at Sprouts Farmers Market throughout the summer.

Viral Haircare Brand Hair Syrup Hits 600+ Target Stores in US Debut

Los Angeles – September 13, 2026 -- Hair Syrup, the British haircare brand known for its viral pre-wash oil treatments, launches in more than 600 Target stores across the U.S. and on Target.com starting September 10.

A university project becomes a multimillion-dollar brand without outside investors

Hair Syrup was founded in 2020 by Lucie Macleod while she was a university student mixing natural oils to repair her own bleach-damaged hair. The brand grew primarily through social media, community engagement and word of mouth, without taking on outside investment.

VT Cosmetics Brings Microneedling Scalp Care to Target Beauty Studio

Los Angeles – September 13, 2026 -- South Korean beauty brand VT Cosmetics is launching its Reedle scalp care collection inside Target Beauty Studio, the retailer's new prestige beauty section opening September 10 across more than 600 stores and on Target.com.

Four scalp products target hair loss with needle-free technology

The lineup includes the PDRN Reedle Shot Hair Ampoule in 100, 300 and 700 formulations, plus a PDRN Reedle Shot Scalp Shampoo. All four rely on VT's patented Reedle Shot method, which uses hydrolyzed marine-sponge spicules to create micro-channels that boost ingredient absorption without needles or downtime.