New York – October 13, 2026 -- Starting Thursday, October 15, fans aged 21 and over can buy an oversized inflatable bar, a vintage photo booth or a cocktail-serving armchair for $12.99 each, the suggested retail price of a 750mL bottle of Smirnoff No. 21 Vodka.
Smirnoff launches three weekly drops with Kayla Nicole
Smirnoff calls itself the Official Partner of the Pregame and built the drops with Kayla Nicole, host of the podcast The Pre-Game with Kayla Nicole. She helped pick the items that would make the cut at her own pregame. New drops go live every Thursday morning on October 15, 22 and 29 at shop.smirnoff.com.
"Anyone who knows me knows I'm all about the pregame — half the time, it ends up being even more fun than the main event," Nicole said.
Nicole shares her pregame rituals on podcast and social
Beyond the merchandise, Nicole will use her podcast and social channels to share her go-to rituals, tips and must-have items for getting the night started.
Smirnoff pops up at football matchups nationwide
Smirnoff is also appearing at major football matchups across the country, with live DJ sets and pre-kickoff activations. Hannah Todd, Director of Smirnoff Vodka, said the brand wants to be the go-to for the pregame, whatever fans are getting ready for.
All drop purchases are final sale
Every purchase is final sale. Returns, refunds and exchanges are only available if an item arrives damaged, defective or incorrect, or where applicable law requires them. Smirnoff advises buyers to review their orders carefully before checking out.
Smirnoff No. 21 comes in six sizes at 40% ABV
Smirnoff No. 21 Vodka is sold at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL and 50mL bottles. It has 40% ABV, and prices vary by size. A newly launched merch site at shop.smirnoff.com also carries items for the season, and @SmirnoffUSA on Instagram will post updates on the drops.