Diageo

A 30-Year-Old Bourbon at 164.2 Proof Costs $2,500 a Bottle

LOUISVILLE, Ky. – October 29, 2026 -- Blade and Bow is releasing a 30-year-old Kentucky straight bourbon at full barrel strength, 164.2 proof (82.1% ABV). Only 1,200 bottles exist, each priced at a suggested $2,500 per 750ml, with sales starting in November 2026.

The same whiskey now comes in two strengths

Blade and Bow 30-Year-Old Cask Strength is the second release in the brand's 30-Year-Old collection. It is the same blend as the 30-Year-Old Limited Release, which debuted in 2025 and was bottled in 2023 at 109 proof. The Cask Strength version skips dilution and is bottled at the strength it had when it left the barrel.

Nicole Austin, Diageo's Director of American Whiskey Liquid Development, calls them "the exact same blend, presented in two distinct ways." Drinkers can sip the Cask Strength neat or add room-temperature water a drop at a time to find their preferred balance.

Smirnoff Is Selling a Giant Inflatable Bar for $12.99

New York – October 13, 2026 -- Starting Thursday, October 15, fans aged 21 and over can buy an oversized inflatable bar, a vintage photo booth or a cocktail-serving armchair for $12.99 each, the suggested retail price of a 750mL bottle of Smirnoff No. 21 Vodka.

Smirnoff launches three weekly drops with Kayla Nicole

Smirnoff calls itself the Official Partner of the Pregame and built the drops with Kayla Nicole, host of the podcast The Pre-Game with Kayla Nicole. She helped pick the items that would make the cut at her own pregame. New drops go live every Thursday morning on October 15, 22 and 29 at shop.smirnoff.com.

"Anyone who knows me knows I'm all about the pregame — half the time, it ends up being even more fun than the main event," Nicole said.