PHILADELPHIA – November 06, 2026 -- Urban Outfitters has opened its holiday gift shops in stores and online, with new Analog Gifting, Scent Shop, and Cozy Shop destinations covering apparel, footwear, beauty, and home. The launch is part of "All Together Now: More the Merrier," an omnichannel campaign built on the brand's existing All Together Now platform.
Gen Z data shapes the gift assortment
The campaign draws on UO Insiders, the brand's community of more than 10,000 Gen Z shoppers, students, and influencers. According to that group, 85% of Gen Z shoppers self-gift during the holidays, buying an average of seven to eight items for themselves. Another 78% prefer to shop with someone else.
Shea Jensen, President of Urban Outfitters, said the campaign brings together the products, brands, and experiences customers love, with new ways to discover them.
A Los Angeles launch party kicked things off on November 5
The event reunited members of UO's community, including Meet Me@UO Joshua Tree attendees, All Together Now commercial cast members, and Game Day student ambassadors. Guests could try white elephant games and customization stations. Grammy-nominated artist DESTIN CONRAD gave a surprise UO Live performance.
DoorDash partnered on the party. The collaboration builds on UO's effort to make last-minute gifts and getting-ready essentials easier to get through on-demand delivery.
The house party theme runs across stores, social, and streaming
Doorbell-inspired creative, festive editorial imagery, and specialized gift shops carry the house party concept across UO's digital channels and stores. Content from the campaign's editorial shoot appears on social and digital channels. Select video runs on connected TV platforms including Hulu, Disney+, ESPN+, and Peacock.
Giving Season runs from November to January
UO's three-month Giving Season initiative lets customers add contributions at checkout. The money supports six of the brand's longstanding nonprofit partners: Altadena Girls, Active Minds, Creatives Want Change, Glisten, Rock to the Future, and Asian Arts Initiative. UO also continues its ongoing brand donations.