Urban Outfitters Launches 'More the Merrier' Holiday Campaign
PHILADELPHIA – November 06, 2026 -- Urban Outfitters has opened its holiday gift shops in stores and online, with new Analog Gifting, Scent Shop, and Cozy Shop destinations covering apparel, footwear, beauty, and home. The launch is part of "All Together Now: More the Merrier," an omnichannel campaign built on the brand's existing All Together Now platform.
Gen Z data shapes the gift assortment
The campaign draws on UO Insiders, the brand's community of more than 10,000 Gen Z shoppers, students, and influencers. According to that group, 85% of Gen Z shoppers self-gift during the holidays, buying an average of seven to eight items for themselves. Another 78% prefer to shop with someone else.
Shea Jensen, President of Urban Outfitters, said the campaign brings together the products, brands, and experiences customers love, with new ways to discover them.