Bethlehem – September 17, 2026 -- BHU Foods has relaunched its snack bar lineup with an all-organic, plant-based formula now sold on Amazon and directly through bhufoods.com.
The brand is expanding its shelf presence on both coasts
BHU Foods products are now stocked at Sprouts and Erewhon on the West Coast, with a new East Coast push into Mom's Organic Market. Founded in 2015 to create a better keto snack bar, the company says it is now shifting its focus toward protein- and fiber-forward snacking to match changing consumer habits.
Every product now carries a full clean-label certification set
The entire lineup -- full-size refrigerated bars, mini snack bars, and Superfood Bites -- is USDA Organic certified, Non-GMO Verified, gluten-free, soy-free, and free of seed oils and sugar alcohols. BHU Foods replaced dairy and whey with plant-based pea protein, making all of its refrigerated bars vegan.
The company frames the relaunch as a shift in strategy, not just packaging
"This is more than a rebrand; it's a strategic evolution built around how today's consumer wants to live," said Amanda Iampietro, Chief Commercial Officer at BHU Foods. She added that the goal is organic, plant-based nutrition that consumers can enjoy without sacrificing taste.
The name BHU stands for Better, Honest, Unbelievable, and the brand's tagline, "Bite Into Better," targets wellness-minded shoppers seeking an on-the-go snack without strict dietary limits.