Hamburg – September 09, 2026 -- Heineken 0.0 is expanding its alcohol-free lineup with two new flavors, Lime Lemongrass and Nectarine Juniper, now available in 330 ml cans at Kaufland for a recommended price of 1.20 euros.
Two new flavor profiles target conscious drinkers
Lime Lemongrass pairs tangy lime with spicy lemongrass notes, while Nectarine Juniper combines juicy nectarine with a subtle floral and herbal juniper accent. Both recipes contain 1.2 grams of sugar and 19 kcal per 100 ml, using only natural ingredients, according to the company.
Heineken positions the new drinks as an alternative to classic radler and reduced-sugar soft drinks, aimed at consumers who want flavor and a branded drinking experience without alcohol.
Brand manager frames the launch around casual social occasions
"With Lime Lemongrass and Nectarine Juniper, we're bringing even more flavor variety to the alcohol-free category. The new varieties stand for fresh, uncomplicated enjoyment and fit perfectly with modern, social moments," said Alessandra Höving, Brand Manager at Heineken Germany.
Padel sponsorship and Serena Williams anchor the marketing push
Heineken 0.0 is a global partner of Premier Padel, a tennis-style racket sport built around fast rallies and team play. The brand links the new flavors to the sport's social atmosphere, targeting both active players and tournament spectators.
Tennis icon Serena Williams serves as global brand ambassador for the campaign, with Heineken emphasizing the moments around matches -- not just the games themselves -- as core to the brand experience.