Frankfurt – October 29, 2026 -- Buy a Président product between September 28 and October 29, 2026, upload the receipt, and you get a daily chance to win a €150 shopping voucher. Every participant also receives a €1 discount coupon for their next purchase.
A French bistro appeared inside Frankfurt's main station for one day
The prize draw accompanies "Le Moment Président," a campaign from the French brand Président. To launch it, the company set up a pop-up bistro in Frankfurt Central Station, where commuters and travelers could stop, taste French cheese and butter specialties, and try new combinations at set bistro tables.
Audrey Haas, Group Brand Manager at Lactalis Deutschland, explained that the brand sees enjoyment as taking deliberate time and giving the moment meaning. The company calls this "enjoyment with character."
Food influencers carried the idea onto social media
Food and lifestyle influencers shared their own "Le Moment Président" moments with their followers. The content shows breakfast on a balcony, an aperitif with friends, and a short break between appointments.
Three tips for a mindful snack at home
Président offers three ideas for recreating the moment:
- Set the scene: Use a favorite plate, a cloth napkin, and quiet music.
- Pair with intention: Serve sweet figs with Président Camembert or fruity currants with Président Crémiot, and take time to notice the flavors.
- Go offline: Put the smartphone aside for 15 minutes.