Président Won't Let You Eat on Autopilot: Bistro, Prizes, Tips
Frankfurt – October 29, 2026 -- Buy a Président product between September 28 and October 29, 2026, upload the receipt, and you get a daily chance to win a €150 shopping voucher. Every participant also receives a €1 discount coupon for their next purchase.
A French bistro appeared inside Frankfurt's main station for one day
The prize draw accompanies "Le Moment Président," a campaign from the French brand Président. To launch it, the company set up a pop-up bistro in Frankfurt Central Station, where commuters and travelers could stop, taste French cheese and butter specialties, and try new combinations at set bistro tables.
Audrey Haas, Group Brand Manager at Lactalis Deutschland, explained that the brand sees enjoyment as taking deliberate time and giving the moment meaning. The company calls this "enjoyment with character."