Seoul – October 19, 2026 -- Korean beauty brand MARSHIQUE's targeted wrinkle and lifting patches are now on Ulta.com, with prices ranging from $16 to $25 and in-store availability starting November 1.
The online launch went live on October 18. The brand will then appear in 504 Ulta Beauty stores nationwide on November 1. Ulta Beauty operates more than 1,500 stores and is the largest specialty beauty retailer in the United States.
Patches aim at specific areas of the face and neck
MARSHIQUE is bringing its complete patch range to the U.S. The patches target the appearance of wrinkles around the frown lines, smile lines, forehead, eye area and neck. A separate set of lifting patches is designed for the appearance of facial contours.
The idea is to apply a patch directly to the area of concern rather than use a one-size-fits-all routine. The line began with a frown line patch and has since grown to cover the other areas.
An eyelash serum joins the lineup
Alongside the patches, Ulta shoppers can buy MARSHIQUE's signature eyelash serum. In the Korean market, the serum is one of the brand's core product categories next to the patch collection.
MARSHIQUE wants "K-Patch" to become its own category
The company is pitching "K-Patch" as a targeted-care concept developed in Korea, built around patches for concerns such as wrinkles, lifting and facial contouring. A MARSHIQUE representative said the Ulta launch is meaningful because it brings the full patch range, not just a single product, to U.S. consumers.
After the Ulta debut, MARSHIQUE plans to widen its awareness and reach across the United States and develop new products around its patch collection. It also intends to expand in other global markets.