Ulta Beauty

New York – October 01, 2026 -- Pop star Tate McRae has launched her first signature fragrance, TATE 01, developed with Scent Beauty, Inc. and priced from $30 to $82 for sizes between 10ml and 100ml.

The scent blends bergamot with amber and sandalwood

Perfumers Adriana Medina and Antoine Maisondieu of Givaudan built TATE 01 around a top note of sparkling bergamot and clary sage, moving into white florals before settling into amber, tonka bean, sandalwood and soft woods. The formula is anchored by ISO E Super, a molecule designed to interact with individual skin chemistry so the scent shifts slightly from wearer to wearer.

McRae said she wears the fragrance during rehearsals, describing it as a layer that "warms up and moves with my body" rather than sitting on top of it.

Los Angeles – September 15, 2026 -- Cécred has released Temple Oud Hair Perfume, a $54 standalone fragrance that lets fans wear the brand's signature scent independent of its haircare line for the first time.

The perfume rolls out across three retail channels this month

The 1.7 fl oz bottle became available on cecred.com starting September 10, followed by the Ulta Beauty App on September 17 and ULTA Beauty stores nationwide on September 19. It marks Cécred's first fragrance-focused product since the brand launched in 2024.

Temple Oud has already built a following inside Cécred's existing products

The scent runs through the brand's Foundation and Styling Collections, and customers have repeatedly asked for a way to wear it beyond wash day, according to the company.

New York – September 11, 2026 -- COSRX has launched a nine-product 5 Peptide Lip Collection exclusively with Ulta Beauty in the U.S., available online at Ulta.com starting September 6, 2026.

Three products anchor the lineup with prices from $15 to $16

The collection includes the 5 Peptide Collagen Lip Fill Tinted Treatment at $16, available in seven shades, alongside the 5 Peptide B5 Barrier Repair Salve Lip Balm and the 5 Peptide Ceramide Barrier Comfort Lip Mask, each priced at $15.

A 5 Peptide Complex anchors every formula in the range

COSRX built the collection around a 5 Peptide Complex combined with Collagen, Panthenol and Ceramides. The brand says the formulas target dryness, rough texture and the appearance of lip lines while maintaining smooth, comfortable wear.