Berlin – September 07, 2026 -- Haier will exhibit AI-driven home appliances, connected services, and robotics at IFA 2026, running September 4 to 8 at Stand 101 in Hall 3.1 in Berlin.
The company brings a connected ecosystem under one theme
Under the banner "Home of Intelligent Possibilities," Haier will demonstrate technologies spanning laundry care, refrigeration, cooking, dishwashing, cleaning, and entertainment, all designed to learn from user behavior and adapt to individual routines. Demonstrations include laundry systems that analyze load conditions, cooling technology aimed at better food preservation, and AI-assisted cooking appliances that identify ingredients and monitor the cooking process. The company's hOn platform will tie products, services, and digital experiences into a single interface.
Robots and exoskeletons join the appliance lineup
Haier will present humanoid robots built to interact with people and devices, alongside cleaning and companion robots and AI-powered exoskeletons designed to support human movement. The company will also highlight its global sports partnerships under the slogan "Play with the Number Ones," linking sponsorship activities to its broader push on performance and user experience.
Haier claims 17 straight years as the top major-appliance brand
According to Euromonitor International data cited by the company, based on 2025 unit sales, Haier has held the top spot among major appliance brands worldwide for 17 consecutive years. The company says it now reaches more than 1 billion households across over 200 countries and regions, ranking first in markets including China, the United States, Australia, and Thailand, and placing among the top three appliance brands in Europe.
Wang Meiyan, Vice President and Chief Brand Officer of Haier Group, said IFA offers a chance to show how global innovation can create practical value for people in different markets by combining artificial intelligence with local consumer insight.
Haier will formally present its exhibits at a press conference on September 3 at 3:00 p.m. CEST on the Haier main stage in Hall 3.1, Stand 101.