Nuremberg -- German lifestyle furniture brand LOBERON will open two pop-up stores on October 1, 2026, marking its first physical retail presence after years online. The locations sit in prime city-center spots: Viktualienmarkt 6 in Munich and Mönckebergstraße 19 in Hamburg.
Both stores run for four months, closing January 30, 2027. The Munich space covers 477 square meters and opens Monday through Wednesday from 10 a.m. to 7 p.m., and Thursday through Saturday from 10 a.m. to 8 p.m. The Hamburg location spans 255 square meters and is open Monday through Saturday, 10 a.m. to 7 p.m.
Shoppers can buy small items on the spot, order furniture online
Small accessories can be purchased and taken home directly from the stores. Larger furniture pieces and other items from the collection are ordered through LOBERON's online shop with staff assistance, and the standard shipping fee is waived for orders placed this way.
The design theme centers on light and homecoming ahead of the holidays
The store concept follows the tagline "Coming Home" and the theme "The Home of Joy & Light," built around the idea of a warm, personal living space heading into the holiday season. A large-scale ribbon installation forms the centerpiece, running through the space to symbolize the joy of gift-giving and guide visitors from inspiration to product ideas. Soft fabrics and layered lighting are used throughout to set the mood.
LOBERON managing director Christian Bühring said the pop-ups let visitors experience materials, colors, and room concepts directly rather than only online, calling it a milestone in the brand's development.
Product mix leans heavily into Christmas decor and new designer pieces
The assortment centers on the festive season, mixing established LOBERON classics with new arrivals. A new Christmas collection launches inside the stores on October 15, 2026, alongside a curated, exclusive designer collaboration. Shoppers will also find dressed tables and tableware, Christmas ornaments, wreaths, candles, and living-room furniture and accessories organized under LOBERON's "Total-Look" styling concept.
Community events and additional formats are planned during the four-month run at both locations.