BMW Celebrates 50 Years of U.S. Ingenuity at Designworks and the Petersen Museum
SHERIDAN, WYOMING – November 25, 2025 – BMW is marking 50 years of American creativity with a special celebration in Santa Monica and Los Angeles, spotlighting how its U.S. design studio and motorsport heritage continue to shape the cars enthusiasts love to drive today.
From Malibu Beginnings to a California Design Powerhouse
In Santa Monica, BMW’s Designworks studio opened its doors for an exclusive media program led by Head of BMW Group Design, Adrian van Hooydonk. The studio, originally founded in Malibu in 1972, has grown into a key creative force within the BMW Group. For design-conscious drivers, that means many of the details they enjoy every day—proportions, materials, interfaces—are born in the same sunny, culture-rich environment that inspires film, fashion, and tech.