Pure Michigan Marks 20 Years With New Fall Campaign, Ads on Netflix
Lansing, Michigan – September 21, 2026 -- Pure Michigan is rolling out a fall marketing push across 19 million acres of forest as the state's official tourism brand marks its 20th anniversary in 2026.
A new CTV spot targets streaming audiences on Amazon Prime and Netflix
The campaign's centerpiece, an ad called "In Vivid Color," blends nostalgia with footage of Michigan's autumn foliage. It runs on premium connected-TV placements including Amazon Prime and Netflix, alongside online video, social platforms, print, out-of-home, streaming audio, digital, and search ads that went live in August.