Germany

SHERIDAN, WYOMING – December 8, 2025 – A new power duo is taking center court in the tennis and lifestyle world as Mercedes-Benz announces 21-year-old tennis superstar Coco Gauff as its latest global brand ambassador. Fresh off multiple Grand Slam titles and a surge to world #3 in the rankings, the American phenom is now teaming up with the iconic luxury brand to inspire a new generation of fans on and off the court.

A Generational Tennis Talent Meets a Global Luxury Icon

Coco Gauff’s rise has been nothing short of spectacular. Still early in her career, she has already claimed two Grand Slam singles titles and one Grand Slam doubles title, firmly establishing herself as one of the most exceptional athletes of her generation. After winning the US Open in 2023 at just 19, she added a French Open doubles crown in 2024 and a French Open singles title in 2025, confirming her status as a dominant force in women’s tennis.

SHERIDAN, WYOMING – December 8, 2025 – When the world’s leading vaping brand teams up with a freshly crowned Formula 1 champion, you can expect more than just a logo collaboration – you get a collectible piece of design and performance. With the new Vuse Ultra x McLaren F1 Team Limited Edition, Vuse and McLaren Racing celebrate the 2025 F1 season in a device that blends motorsport aesthetics, advanced tech and a distinctly premium, collector-ready feel.

Racing-Inspired Design for Everyday Use

The Limited Edition is inspired directly by the world of Formula 1, turning the sleek lines and colors of the McLaren race car into a device you can hold in your hand. A brushed aluminum housing, transparent back and bold accents in McLaren’s iconic “Racing Papaya” give the Vuse Ultra x McLaren LEP an instantly recognizable look. Every detail is meant to feel engineered rather than simply styled.

SHERIDAN, WYOMING – December 8, 2025 – The all-new Mercedes-Benz GLB is stepping into the spotlight as an electric compact SUV that blends striking design, serious tech and real everyday usability for families and adventure lovers alike. With space for up to seven people, long-distance electric range and a radically redesigned high-tech interior, the new GLB is built to handle everything from school runs to ski trips with style.

Electric SUV with Range for Real Life

SHERIDAN, WYOMING – December 8, 2025 – The legendary Mercedes-Benz G-Class is about to add an extra dose of drama to its already iconic presence, as an all-new open-top version begins real-world testing on roads and test tracks in Europe. This upcoming model promises to combine the unmistakable G-Class silhouette with the pure joy of open-air driving, creating a luxury off-roader that feels equally at home cruising city streets or climbing into the mountains.

A New Chapter for an Off-Road Icon

For decades, the G-Class has been known for its boxy design, solid stance and go-anywhere attitude. Now, Mercedes-Benz is taking that formula and literally opening it up. Following an extremely positive reaction to the first teaser, the brand is sending camouflaged prototypes of the open-top G-Class into the world for rigorous testing.

SHERIDAN, WYOMING – December 8, 2025 – When Brad Pitt steps out under the neon glow of Las Vegas and hands his keys to a valet, you expect movie magic – not a five-time F1® race winner behind the wheel of a camouflaged prototype. That’s exactly the kind of high-energy surprise Mercedes-AMG staged to introduce the upcoming Mercedes-AMG GT 4-Door Coupe, kicking off a new era of performance with a blockbuster-style premiere that feels tailor-made for sports car fans.

A Las Vegas Stunt That Feels Like a Movie Scene

For this launch moment, Mercedes-AMG swapped the usual motor show stage for the buzzing streets of Las Vegas. The scene is simple and cinematic: Brad Pitt waits for his car at a valet stand, only to discover that his “valet” is actually Mercedes-AMG PETRONAS F1 Team star George Russell. From there, the prototype Mercedes-AMG GT 4-Door Coupe becomes the true co-star.

SHERIDAN, WYOMING – December 5, 2025 – When Akio Toyoda says his dream is for people to say “cars are our culture,” he’s not just talking about Japan – he’s talking about the shared, emotional bond drivers feel around the world. That’s why his recent Lifetime Achievement Golden Steering Wheel award in Berlin is more than a trophy; it’s a moment where German car culture tipped its hat to a Japanese “car guy” who lives and breathes motorsport, road cars and the joy of driving.

What makes the Golden Steering Wheel such a big deal?

SHERIDAN, WYOMING – December 2, 2025 – For drivers who love the feel of wind-in-your-hair motoring and classic roadster proportions, the BMW Z4 Final Edition is both a celebration and a goodbye. This very limited Z4 M40i sends off BMW’s two-seat roadster with bold design details, serious performance and a specification that feels carefully curated rather than simply optioned.

A farewell chapter for BMW’s open-top icon

Since its debut in 2002, the Z4 has carried forward BMW’s long tradition of two-seat, open-top sports cars, following legendary models like the BMW 328, 507 and Z8. With its long hood, short rear deck and low seating position, it has always been about that direct connection between driver, road and sky.

SHERIDAN, WYOMING – December 2, 2025 – Standing just metres from a glowing lava lake, clipped into a rope 600 metres inside an active volcano, most people would be thinking about getting out as fast as possible – but for German adventure photographer and filmmaker Ulla Lohmann, that’s exactly where she feels most alive. For more than 25 years, she has chased eruptions, lava flows and extreme landscapes around the world, turning a childhood fascination with volcanoes into a dream career that blends travel, storytelling and science.

From childhood volcano fan to National Geographic storyteller

Ulla’s path into adventure photography started young. At eight years old, her father took her to Vesuvius, Campi Flegrei and Pompeii, where she fell in love with what she calls “the breath of the earth”. That mix of danger, history and raw power never left her.

SHERIDAN, WYOMING – October 22, 2025 – SHERIDAN, WYOMING – October 22, 2025 – Hamburg’s harbor just got a new splash of color: the first-ever Krombacher Spezi-branded event ship has taken to the Elbe, turning heads between the Elbphilharmonie, the Reeperbahn, and St. Michael’s Church. With its vibrant design and upbeat energy, it’s an unmistakable symbol of refreshment and individuality.

In collaboration with the long-established Kapitän Prüsse shipping company, known since 1973 for authentic harbor cruises, Krombacher Spezi brings its latest campaign — “Feier Dein Speziell” (“Celebrate Your Special Side”) — to one of northern Germany’s most iconic spots. The result is a feel-good combination of nostalgia, lifestyle, and a cult beverage that’s ready to make waves.

A ship that radiates good vibes