Luxury Travel Boom: Custom Tour Bookings Jump 600% as Travelers Chase Bespoke Trips
Singapore – September 07, 2026 -- Travel booking platform Trip.com reports that custom tour bookings surged over 600% year-on-year globally, as travelers increasingly seek fully tailored itineraries over standard packages.
The company's data shows global searches for first and business class flights climbed 99% year-on-year in the first half of 2026, while 5-star hotel searches rose 57% over the same period. The strongest demand for custom tours is coming from Mainland China, Hong Kong SAR and Singapore.
Concerts and live events are driving cross-border bookings
According to Trip.com Group data, 63% of Asia Pacific travelers have already crossed borders to attend a concert, and 66% say they would be willing to do so. In response, the company launched packages bundling concert tickets, accommodation, transport and local attractions, which saw triple-digit growth in 2025.