Enercare's Claymation Campaign Wants You to Fix Your Furnace Now
Markham, Ontario – September 21, 2026 -- Enercare, one of Canada's largest home and commercial services companies, has launched a new campaign called "Comfort Days" urging homeowners to schedule furnace maintenance before winter arrives rather than waiting for the first cold snap.
The campaign uses claymation nostalgia to sell furnace checkups
Created with business agency GALE and animation studio Bent Labs, the campaign borrows the visual style of classic holiday television specials. Knitted textures, glowing fireplaces, and cozy slippers appear throughout the animation, which began rolling out across channels the week of September 14.
Rather than pitching furnace maintenance as a chore, the creative focuses on the reward: a warm home waiting for homeowners when temperatures drop. "Comfort Days" reframes the task as the first step toward a cozy season instead of another item on a cold-weather to-do list.