New York

New York – September 17, 2026 -- A kitchen staple just walked the streets of Manhattan during New York Fashion Week, as If You Care unveiled a fully wearable dress made entirely from its Parchment Baking Paper.

Actress and longtime If You Care fan Busy Philipps debuted the custom piece, calling the concept "a fun, unexpected way to show what this everyday kitchen staple can actually do."

The dress is built from the same parchment used in home kitchens.

If You Care Parchment Baking Paper is designed to prevent sticking and ease cleanup for roasting, baking, and sheet-pan meals. The paper is unbleached, chlorine-free, non-toxic, and compostable after use -- properties the brand carried directly into the fashion piece.

New York -- September 14, 2026 -- Khloé Kardashian's fragrance portfolio officially launched at Sephora on September 14, 2026, bringing her three scents to 1,300 Sephora US and Sephora Kohl's doors nationwide. The rollout, done in partnership with Luxe Brands, also makes Sephora the exclusive Canadian retailer for the collection.

Three scents anchor the retail debut

The lineup includes XO Khloé, Almost Always, and the newly launched XO BLUE. All three are now available both on Sephora.com and in physical stores starting September 14, 2026.

The US launch is a springboard for global expansion

Luxe Brands and Kardashian are using the North American rollout to set up further expansion into Mexico, Brazil, India, and markets across Asia. The strategy leans on Sephora's retail visibility to gauge consumer demand before scaling internationally.

NEW YORK – September 17, 2026 -- A new clinical study finds that a single application of Biodance's Real Deep Hydrogel Mask returned skin to its pre-procedure baseline within hours of fractional laser treatment, a procedure known to temporarily damage the skin's protective barrier.

Researchers tested 32 participants using a split-face design.

Each participant underwent fractional laser treatment, then had the Real Deep Mask applied to one half of the face while the other half remained untreated, allowing direct comparison under identical conditions. Board-certified dermatologists Dr. Luke Maxfield and Dr. Christopher Tomassian presented the results.

Austin – September 17, 2026 -- Home shoppers hoping to stretch their budget should mark September 27 through October 3 on their calendars, according to Realtor.com's 2026 Best Time to Buy Report.

During that week, buyers may find up to 31.9% more active listings than at the start of the year. Listing prices are projected to sit 3.5% below their seasonal peak, translating to roughly $14,000 in savings on a median-priced home of about $416,000.

Buyer competition drops nearly a third below its annual peak

Competition, measured by Realtor.com listing views per property, is historically 30.1% below its yearly high during this week and 14.4% below the average week. Homes are expected to sit on the market for about 64 days during the Best Week -- roughly 13 days longer than the year's fastest-selling stretch.

New York – September 16, 2026 -- GORGIE has launched Berry Burst, a new flavor available exclusively at Target locations nationwide starting September 13th.

Each can packs 150mg of green tea caffeine with zero sugar

Berry Burst contains 150mg of green tea caffeine alongside Biotin, B Vitamins, and L-Theanine. The drink has zero grams of sugar, five calories, and no artificial sweeteners.

The purple-toned can was designed to match fall fashion trends

GORGIE styled the launch campaign on the streets of New York City, pairing the can with leather jackets and seasonal looks tied to Fashion Week. Founder and CEO Michelle Cordeiro Grant said the flavor was built around the idea that "your drink can double as your best accessory," adding that Berry Burst was made to bring energy to everything from meetings to workouts to late-night plans.

Patchogue, N.Y. – September 16, 2026 -- Untreated tooth infections rarely resolve on their own and can spread into bone and soft tissue, according to insights from Dr. Christopher Joubert of East Endodontic Dental Specialists featured in a HelloNation article on endodontic care.

Infections inside the tooth can cause lasting damage if ignored

Endodontic care focuses on diagnosing and treating problems inside the tooth, particularly issues involving the pulp and nerves. These conditions often stem from tooth infection, deep decay, cracks, dental trauma, or failed previous treatments. Bacteria that reach the pulp multiply and can spread into surrounding structures, leading to swelling, pain, and abscesses.

Berlin -- QIVIKA will launch its Smart Scope on Kickstarter on September 15, 2026, a smartphone-connected optical device offering 24x optical magnification for both night sky and wildlife viewing.

The device delivers up to 3000mm equivalent focal length

QIVIKA's periscope-style optical system uses ED glass and multi-coated optics to bring distant subjects closer through a physical optical path, rather than relying on software-based digital zoom. The company says this approach helps maintain image clarity and contrast at long range.

A 300-gram body supports handheld and tripod use

Users can operate the Smart Scope handheld for quick, spontaneous shots or mount it on a tripod for extended observation sessions, such as stargazing or birdwatching.

New York – September 16, 2026 -- New York fashion label HIROMI ASAI will present its Spring/Summer 2027 men's collection, "Akatsuki — Before the Dawn," at New York Fashion Week on Sunday, September 13, 2026, at 4:00 PM EDT.

The show, staged as a Flying Solo Show on a Midtown Manhattan rooftop, is invitation only. Designer Hiromi Asai has worked with Japanese kimono artisans since 2017, translating traditional textile craftsmanship into contemporary menswear; Asai first showed authentic kimonos at NYFW in 2016.

Eight looks trace the shift from night to first light

The collection's title refers to akatsuki, the Japanese word for the moment just before dawn. Its eight looks move through deep navy, charcoal and earthy tones before easing into soft whites and luminous neutrals.

New York – September 16, 2026 -- ALLSWIFIT will launch its new carbon-plate running shoe, ActiveRise+, exclusively on the brand's website on September 15, 2026, targeting everyday runners rather than race-day specialists.

The shoe weighs approximately 6.35 to 6.56 ounces in a US Men's Size 9 and delivers more than 80% energy return, according to the company. ALLSWIFIT positions ActiveRise+ as a more approachable alternative to aggressive race-day carbon-plate shoes, aimed at runners doing tempo runs, interval sessions, and long-distance training.

New York – September 16, 2026 -- Consumer365 has spotlighted NELL, a Japanese direct-to-consumer mattress brand, in its 2026 cooling mattress coverage following the company's first U.S. launch.

NELL packs four times the standard coil count into its mattresses

A king-size NELL mattress contains 4,704 individually wrapped pocket coils, compared to the 500 to 1,000 coils typically found in standard mattresses, according to the company. Each coil responds independently to pressure, with firmer support built into the middle and perimeter zones and more contouring at the shoulders and hips.

Thin layers of foam and cotton sit above the coils, allowing air to move around the springs and through the comfort layers to help release heat and moisture during the night.