North Rhine-Westphalia

Cologne – September 11, 2026 -- German broadcaster WDR has produced a second batch of 1,000 free "Maus" school-start packages for first-grade classrooms in North Rhine-Westphalia after the initial run sold out within days.

The free kits, tied to the long-running children's show Die Sendung mit der Maus, are designed to ease the transition into elementary school and introduce young children to responsible media use.

Demand exhausted two full print runs in days

The first 1,000 packages were claimed by teachers almost immediately after launch. WDR responded by printing 1,000 more, but those were also fully requested by educators shortly after.

WDR Director General Dr. Katrin Vernau said the response shows strong demand for reliable, child-friendly educational materials, and that the broadcaster plans to expand the program further in 2027.

Cologne – September 7, 2026 -- Roughly 170,000 children in North Rhine-Westphalia are starting school this year, and German broadcaster WDR is rolling out a package of free educational content through its long-running children's brand "Die Maus" to help them adjust.

The Maus website offers school-starter materials in six languages

Parents and teachers can access craft activities, puzzles, coloring pages, and ABC letter-learning films on the Maus website in German, Turkish, Polish, Ukrainian, Arabic, and Russian. A feature called "Maus-Schul-Weltreise" shows how children attend school in other countries, while a series of factual segments answers everyday questions about school life.