Bucked Up Puts 15 Supplements on Shelves at 1,848 Target Stores
Orem, Utah – October 19, 2026 -- Bucked Up, which the company calls the #1 pre-workout in the U.S., is now sold at Target for the first time, with 15 products in about 1,848 stores nationwide and on Target.com. Shoppers will find it in the sporting goods section, next to the gear.
A 2016 startup is now a $450 million brand
Bucked Up launched in 2016 with labels that disclose every ingredient and every dose. According to the company, it is now a $450 million brand with more than 100,000 retail locations. The formulas and labels are the same ones sold elsewhere. Assortment varies by store.
Erin Bettner, the brand's Chief Marketing Officer, said Target lets Bucked Up bring its no-shortcuts standard to millions of shoppers where they already buy fitness gear.
The lineup covers pre-workout, creatine and protein
Three pre-workouts anchor the range: