Sweden Launches Travel Agency Built for Introverts
Stockholm – September 29, 2026 -- Visit Sweden has launched The Introvert Travel Agency, a new service designed to help travelers plan trips with minimal social pressure and more control over solo time.
Survey data shows most travelers want optional, not expected, socializing
A YouGov survey commissioned by Visit Sweden found that 67% of travelers prefer destinations where social interaction feels optional. The same research shows 53% would pay extra for more peace, privacy or fewer crowds, while 41% of respondents identify as introverts, 45% as a mix of both, and only 14% as extroverts. Nearly half of respondents said they sometimes need a "vacation from their vacation" to recover after traveling.