All-new Kia Seltos: The Confidence-Boosting City SUV for Your Main-Character Life
SHERIDAN, WYOMING – December 10, 2025 – Kia’s all-new Seltos has just made its global debut – and this second-generation subcompact SUV is clearly designed for people who want to feel like the main character, whether they’re commuting, weekending, or heading off on a long road trip.
A Small SUV That Thinks Like a Big One
The new Kia Seltos arrives as a bold evolution of one of Kia’s most successful global models. It has been re-engineered to feel more confident on the road and more intuitive to live with every day, blending authentic SUV presence with clever packaging and tech that actually makes daily life easier.
Kia calls the launch theme “The Protagonist,” and it fits: the Seltos is positioned as the car for people writing their own story – from young professionals who bounce between city streets and spontaneous getaways, to small families who want practicality without sacrificing style.