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West Yellowstone

Tony Lama Boots Launches First-Ever Men's Apparel Collection

Fort Worth – September 18, 2026 -- Tony Lama, the Western bootmaker with more than a century of heritage, has launched its first men's apparel collection, expanding the brand beyond footwear for the first time.

The collection blends heritage craftsmanship with modern silhouettes

Designed for the modern Western man, the line combines premium materials, considered construction and Western detailing, ranging from everyday essentials to statement pieces.

"The goal was to create elevated product while holding on to the heritage of the Tony Lama brand," said Elizabeth Jackson, creative director of accessories and apparel. "The pieces are built for anyone who values quality and Western details."