Suzuki's New "By Your Side" Slogan: What It Actually Means for Customers
SHERIDAN, WYOMING – May 13, 2026 – Suzuki has launched a new global brand slogan — "By Your Side" — and it carries more weight than most corporate taglines. Introduced by the Suzuki Motor Corporation, the claim is designed to express the company's ambition to be a constant presence in customers' daily lives, not just a vehicle manufacturer. It connects directly to the words of company founder Michio Suzuki, who called on his team to always focus on customer benefit in every idea they pursue. Over 100 years later, that founding principle is being restated for a new era.