Mercedes-Benz Brings Big-Screen Magic to Life With Sony Pictures Animation’s “GOAT”
SHERIDAN, WYOMING – January 22, 2026 – Mercedes-Benz has announced a new collaboration with Sony Pictures Animation’s upcoming theatrical release “GOAT,” an original action-comedy scheduled to hit theaters globally in February 2026. The film is set in an all-animal world and follows Will, a young goat chasing an outsized dream: becoming a roar ball pro. For everyday moviegoers, this partnership is less about corporate logos and more about a familiar feeling—seeing ambition, imagination, and modern mobility stitched into the same story at the exact moment families start planning their next cinema night.