Rüsselsheim – November 05, 2026 -- Football fans chasing tickets to the 2026 NFL Munich Game on November 15 can win some of the last ones in a city-wide scavenger hunt run by Jeep, the NFL's automotive partner in Germany.
Football Bromance sends fans across Munich
Jeep's new brand ambassadors, "Football Bromance", lead the "Ticket Hunt". Clues and tasks guide fans to different stations around the city, where they can win a few of the remaining tickets before kick-off.
Ten branded Jeeps shuttle guests around the city
Ten specially branded Jeep vehicles will run as shuttles in Munich over the football weekend. The U-Bahn exit leading to the arena will also be fully branded in Jeep style to greet arriving fans.
The new Jeep Compass anchors the stand at the stadium
At the FC Bayern München stadium, where the New England Patriots face the Detroit Lions, Jeep is setting up its own brand stand. Visitors can see current models, with the Jeep Compass at the center. Interactive challenges, hands-on activities and prize draws are planned. During the game, Jeep will also run TV spots in prime time.
More than 100 dealers get a free football package
More than 100 Jeep dealers across Germany receive a free point-of-sale package that brings the Jeep-NFL partnership into their showrooms before the game. The wider campaign runs across TV, print, online, regional and national media, and out-of-home advertising in Munich.
BILD and AUTO BILD add a show and a range challenge
With BILD, Jeep presents a special edition of "Playbook – powered by Jeep", hosted by Carsten Spengemann and André Albers. Surprise guests from the football world preview the game with analysis and entertainment.
With AUTO BILD, Jeep is running a range challenge in the Jeep Compass 4xe, which the source lists at 19.5–20.7 kWh/100 km and 0 g/km CO2 (CO2 class A, combined WLTP values). Participants drive from Jeep's German headquarters in Rüsselsheim to Munich, and the most efficient drivers win two tickets to the game.
Jeep Germany head Peter Stoffels said the brand wants to be part of the weekend on a large scale and let fans experience both the partnership and the products.