Jeep

Auburn Hills – October 06, 2026 -- Jeep has been named the Official 4x4 of Moab, Utah, under a new two-year agreement approved by the Moab City Council that ties the brand directly to trail maintenance, local events, and conservation funding in the off-road destination.

The deal formalizes decades of trail history between Jeep and Moab

Jeep vehicles have been tested on Moab's trails for generations, and the city hosts the annual Easter Jeep Safari, run by the Red Rock 4-Wheelers, which draws thousands of off-road enthusiasts each year. Branden Coté, Jeep CEO, said Moab's trails, landscapes, and community have helped define off-road adventure for generations of owners.

Auburn Hills – September 30, 2026 -- Jeep has opened orders for the 2027 Cherokee Trailhawk, a hybrid SUV starting at $44,625 including a $1,995 destination charge, pairing an estimated 31 MPG combined with Trail Rated off-road specs.

The Trailhawk runs a 1.6L Turbo Hybrid engine producing 210 horsepower. It uses Jeep's Active Drive II 4x4 system with Lock Mode and a class-exclusive two-speed power transfer unit featuring a 2.92 low range ratio and a 37.5:1 crawl ratio.

Off-road specs beat rivals in its class

Jeep lists a 28.8-degree approach angle, 31.8-degree departure angle, and 21.9-degree ramp breakover angle for the Trailhawk. It offers 9 inches of ground clearance with a 1-inch suspension lift, plus a 24-inch water fording rating -- the only SUV in its class with that depth rating, according to Jeep. The suspension delivers a 45-point Ramp Travel Index improvement over other Cherokee models.

New York – September 19, 2026 -- Amerex has launched a Jeep® brand outerwear collection for Fall 2026, bringing jackets and coats for men, women and kids to Macy's, Amazon and Belk in stores and online.

The collection targets everyday adventure, not just off-roading

Designed for changing fall weather, weekend getaways and outdoor activities, the line applies Jeep's rugged design cues to versatile, everyday outerwear rather than technical gear alone.

Amerex CEO frames the launch as a lifestyle expansion

"Today's consumer wants outerwear that can move with them, from everyday life to spontaneous adventures," said Ira Ganger, CEO of Amerex. He added that the Jeep brand's association with freedom and exploration is meant to translate into apparel that feels authentic and relevant to modern routines.

Brea, Calif. – September 18, 2026 -- ICECO has partnered with Jeep® to launch the APL35 Limited Edition, a dual-zone 12V fridge freezer inspired by the 1941 Willys MB.

The design pulls directly from the original Willys MB's military heritage.

The cooler features a signature Olive Drab Green finish that echoes the military color tied to the Willys MB. Genuine leather accents appear on the buckles and carry handles, referencing the leather straps and utility gear found on the original vehicles.

Field-ready details reference the vehicle's original tool kit.

Rich brown accents nod to the pioneer tool kit -- including the axe and shovel many Willys models carried -- while rope-inspired detailing mirrors gear often added to vehicles in the field. Olive green, leather, wood-inspired, and rope elements combine into a design rooted in the Willys MB's visual heritage.

Auburn Hills, Mich. – – September 16, 2026 -- Jeep has unveiled the 2027 Wrangler JL-2A, a special edition that pays tribute to the Willys CJ-2A, the first Jeep vehicle built specifically for civilian buyers in 1945. The model is the 11th release in the brand's yearlong Twelve 4 Twelve series and will be available to order in October.

Built on the Wrangler Rubicon platform, the JL-2A adds a package priced at an MSRP of $4,995, just $115 more than a similarly equipped Rubicon.

The original CJ-2A brought Jeep capability from the battlefield to the farm

In July 1945, Willys-Overland of Toledo, Ohio adapted the military Willys MB for civilian use, creating the CJ-2A. The vehicle introduced a tailgate, rear power takeoff, larger headlights and the now-iconic seven-slot grille, serving farms, ranches and industry. It also debuted bold postwar color pairings like Harvest Tan with Sunset Red wheels.