Jeep

Brea, Calif. – September 18, 2026 -- ICECO has partnered with Jeep® to launch the APL35 Limited Edition, a dual-zone 12V fridge freezer inspired by the 1941 Willys MB.

The design pulls directly from the original Willys MB's military heritage.

The cooler features a signature Olive Drab Green finish that echoes the military color tied to the Willys MB. Genuine leather accents appear on the buckles and carry handles, referencing the leather straps and utility gear found on the original vehicles.

Field-ready details reference the vehicle's original tool kit.

Rich brown accents nod to the pioneer tool kit -- including the axe and shovel many Willys models carried -- while rope-inspired detailing mirrors gear often added to vehicles in the field. Olive green, leather, wood-inspired, and rope elements combine into a design rooted in the Willys MB's visual heritage.

Auburn Hills, Mich. – – September 16, 2026 -- Jeep has unveiled the 2027 Wrangler JL-2A, a special edition that pays tribute to the Willys CJ-2A, the first Jeep vehicle built specifically for civilian buyers in 1945. The model is the 11th release in the brand's yearlong Twelve 4 Twelve series and will be available to order in October.

Built on the Wrangler Rubicon platform, the JL-2A adds a package priced at an MSRP of $4,995, just $115 more than a similarly equipped Rubicon.

The original CJ-2A brought Jeep capability from the battlefield to the farm

In July 1945, Willys-Overland of Toledo, Ohio adapted the military Willys MB for civilian use, creating the CJ-2A. The vehicle introduced a tailgate, rear power takeoff, larger headlights and the now-iconic seven-slot grille, serving farms, ranches and industry. It also debuted bold postwar color pairings like Harvest Tan with Sunset Red wheels.