Alfa Romeo Junior

SHERIDAN, WYOMING – June 7, 2026 – Alfa Romeo has rolled out the third and final chapter of its cinematic campaign "Learn to Love Again," and this one leans hard into drama. The new episode, titled "Interrogation," straps Spanish actor Pedro Alonso into a chair, wires him to a lie detector, and dares the machine to read him. It is aimed squarely at younger drivers shopping for their first taste of the Alfa Romeo world, the kind of buyer who cares less about spec sheets and more about how a car makes them feel. Alonso, who premiered on Netflix back on May 15 in the new series Berlin 2, anchors the whole thing with the same magnetic stillness that made him a global name. Why it matters: this is a carmaker betting that emotion sells better than horsepower figures.

SHERIDAN, WYOMING – May 14, 2025 – Alfa Romeo has released "Interrogation," the third and final episode of its cinematic campaign "Learn to Love Again," starring Spanish actor Pedro Alonso. In it, Alonso sits before a lie detector, composed and unreadable — until an Alfa Romeo Junior key lands on the table and the machine tells the truth his face refuses to. The episode completes a three-part series built around the compact Junior model, using short-form storytelling to position the car as an emotional experience rather than a product. The timing is deliberate: Alonso also debuts on Netflix on May 15 with Berlin 2, placing him at peak global visibility.