ICECO x Jeep® Launch Willys MB-Inspired APL35 Cooler
Brea, Calif. – September 18, 2026 -- ICECO has partnered with Jeep® to launch the APL35 Limited Edition, a dual-zone 12V fridge freezer inspired by the 1941 Willys MB.
The design pulls directly from the original Willys MB's military heritage.
The cooler features a signature Olive Drab Green finish that echoes the military color tied to the Willys MB. Genuine leather accents appear on the buckles and carry handles, referencing the leather straps and utility gear found on the original vehicles.
Field-ready details reference the vehicle's original tool kit.
Rich brown accents nod to the pioneer tool kit -- including the axe and shovel many Willys models carried -- while rope-inspired detailing mirrors gear often added to vehicles in the field. Olive green, leather, wood-inspired, and rope elements combine into a design rooted in the Willys MB's visual heritage.