ARM & HAMMER Baking Soda

Ewing Township, N.J. – October 07, 2026 -- Arm & Hammer Baking Soda is holding its third annual Baking Soda Rocket Day on October 8, a nationwide hands-on STEAM event that has reached more than 200,000 students since launching in 2024.

The program combines classroom resources, baking soda rocket launches and in-person events designed to connect science lessons to real career paths for young learners.

Flagship events land in Chicago and Houston with aerospace guests

In Chicago, aerospace engineer and Emmy-nominated TV host Emily Calandrelli will lead students at Shoop Academy of Math, Science and Technology through an interactive rocket experiment for her third consecutive year with the program.

In Houston, Arm & Hammer is partnering with Space Center Houston, where retired astronaut Michael Baker, who flew four space missions, will share firsthand stories about careers in the space industry.

New York – October 01, 2026 -- Starting October 1, shoppers who buy three qualifying ARM & HAMMER Baking Soda products can score a Buy One, Get One Free LEGOLAND ticket and enter a sweepstakes for a free family getaway.

Limited-edition boxes carry LEGOLAND artwork through year-end

ARM & HAMMER's iconic orange box now features limited-edition LEGOLAND Resorts-themed packaging. The promotion runs from October 1 through December 31, 2026.

Consumers who purchase three qualifying ARM & HAMMER Baking Soda products can submit their receipt at AHxLEGOLAND.com or scan the QR code printed on the limited-edition packaging.

The ticket offer works at three U.S. LEGOLAND parks

Participants who complete the receipt submission receive a Buy One, Get One Free LEGOLAND ticket offer, redeemable at LEGOLAND Resorts in California, Florida and New York.