AURORA 100

Berlin – September 09, 2026 -- Grundig showcased a new product lineup at IFA 2026, covering TVs, refrigerators, washer-dryers and air conditioners, marking a fresh stage in its partnership between parent company Beko and Chinese manufacturer Changhong.

The event followed Changhong receiving a license to use the Grundig brand in select product categories and markets, combining Changhong's research, manufacturing and supply-chain capabilities with Grundig's European heritage.

The AURORA 100 TV packs 9,720 dimming zones into a 39mm-thick frame

The flagship AURORA 100 television uses RGB Micro-Focusing LED chips and OD8 backlight control technology alongside an AI-driven Aurora Light Wings system, aiming for immersive picture and sound in a slim design.

Berlin – September 08, 2026 -- Grundig showcased a new lineup of TVs, refrigerators, washer-dryers and air conditioners at IFA 2026 in Berlin, marking a fresh phase in its partnership with parent company Beko and Chinese manufacturer Changhong.

Changhong now licenses the Grundig brand in select markets

The event followed Beko's licensing of the Grundig brand to Changhong for specific product categories and regions. The two companies say they will combine Changhong's manufacturing and R&D capabilities with Grundig's European market presence and design heritage to expand the brand internationally.