Dove Contest Sends One Girls' Sports Team to Brazil for 2027 World Cup
Hoboken – September 23, 2026 -- Dove launched Back Her Game, a nationwide contest offering one girls' sports team a trip to Brazil for the FIFA Women's World Cup 2027, running from September 23 through October 4, 2026.
Coaches enter by posting a video showing team confidence
Eligible adult head or assistant coaches of current girls' sports teams, with players ages 13 to 18 in the 50 U.S. states or D.C., can enter by posting a public video on Instagram or TikTok. Entries must tag @dove and include #KeepHerConfident and #Contest in the caption, following official rules posted at unileversweepsrules.com/dovecontest.